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Next GatheringMonterrey, México · 23 September 2026 · Seats Limited

THE CIRCLE

A room built for the people who decide what gets built.

An invitation-only executive community for wellness real estate in Latin America.

Members seated around the round table during the inaugural WRE Circle session in Mexico City

What this is

Wellness real estate in Latin America is being built by people who rarely sit in the same room. The community exists to close that distance.

Membership is by invitation and reciprocity: everyone at the table brings a project, a mandate, or an expertise the others can use. What comes out of it is relationships, and a shared playbook — what a wellness strategy costs, what it returns, how it is implemented at scale, and how performance is measured.

It is deliberately small. The people at the table are the point.

La Mesa

The commercial outcomes:

01

Curated Introductions

Capital meets opportunity directly: a fund is introduced to the developer already holding the land.

02

Deal Flow

Projects reach the table before they reach the market.

03

Advisory Support

Guidance on certification, systems, and operator selection, from early vision through to close.

04

Storytelling

Making the wellness investment legible — to buyers, to guests, and to capital — so that what was spent can be recovered in price.

Founders

Portrait of Janera Soerel, Co-Founder of WRE Circle

Janera Soerel

Co-Founder

CEO of The Healthy Space and former Head of Latin America for the International WELL Building Institute.

Portrait of Alfredo Carvajal, Co-Founder of WRE Circle

Alfredo Carvajal

Co-Founder

CEO of Grupo Lonvida and founder of Alma Hospitality.

Membership is by invitation.

Request an Invitation