A room built for the people who decide what gets built.

An invitation-only executive council for wellness real estate in Latin America.

What this is

Wellness real estate in Latin America is being built by people who rarely sit in the same room. The council exists to close that distance.

Membership is by invitation and reciprocity: every seat is assigned, and every member brings a project, a mandate, or an expertise the table can use. It produces relationships, and a shared playbook — what a wellness strategy costs, what it returns, and how it is implemented at scale rather than one flagship at a time.

It is deliberately small. The composition of the room is the product.

The four pillars

Curated Introductions

We match capital with opportunity directly — a fund seeking wellness-positioned residential is introduced to the developer already holding the land.

Executive Gatherings

Private dinners of sixteen to twenty seats, one table and no stage, where trust is built at the pace conversation actually allows.

Deal Flow

Projects reach the table before they reach the market.

Advisory Support

Certification, systems, and operator selection guidance that carries a member from early vision through to close.

Founders

Janera Soerel

Co-Founder

CEO of The Healthy Space and former Head of Latin America for the International WELL Building Institute.

Alfredo Carvajal

Co-Founder

CEO of Grupo Lonvida and founder of Alma Hospitality.

Membership is by invitation.

Request an Invitation