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Members of WRE Circle gathered around a private round table in Mexico City

Build wellness in real estate with the industry leaders.

Private gatherings connecting Latin America's developers and investors with operators and proven solution providers. Wellness in every segment.

Request an InvitationSolution provider or brand? Become a partner →
Dinners held
5Dinners held
Decision-makers hosted
82Decision-makers hosted
Projects at the table
10Projects at the table
Cities
4Cities
Partner brands
10Partner brands

All partners →

Two ways in

For developers and investors

Take a seat at the table.

You are invited. Leave with introductions, evidence, and a commitment for your next project.

Request an Invitation →

For solution providers and brands

A seat for your category.

Partners are not sponsors: they sit at the table. One partner per category, for the term.

Become a partner →
WRE Circle guests in conversation on a Monterrey terrace at sunset, looking out over the city.

Why

Community

The people building this category rarely sit at the same table. We bring them together.

The closed-door round table at the Mexico City dinner

How

Trust

One round table, 16–20 decision-makers, closed door.

A slide on self-funding certification, showing a 0.4% required uplift, presented at the Mexico City round table.

What

Value

Introductions, evidence, and a commitment for your next project: what wellness costs, what it returns, and how to prove it.

For developers

What the table does for your project.

CAPITALOPERATORSSOLUTIONSEVIDENCESTORYYourproject
  1. 01

    Capital

    Investors, family offices

  2. 02

    Operators

    Hospitality and wellness

  3. 03

    Solutions

    Air, water, light, acoustics, certification

  4. 04

    Evidence

    Price, velocity, ADR

  5. 05

    Story

    Legible to buyers and capital

After the dinner, the work continues. Guests share projects and data, explore ways to document real cases and measure the value of wellness, and reconvene to report progress on the commitment each one makes for their next project.

Guests around the table during the WRE Circle dinner in Monterrey
Monterrey · 23 September 2026

Why now

Real Estate, the fastest-growing sector in the wellness economy.

$876B

Global market, 2025

$1.79T

Projected by 2030

36.4%

LatAm annual growth

Global Wellness Institute · 2025 Global Wellness Economy Monitor

How it works

  1. 01

    Request an invitation.

  2. 02

    Join a private dinner: every guest introduces their project and the problem they are solving.

  3. 03

    Leave with a commitment: one decision for your next project, and a peer check-in to share progress.

Limited number of dinners a year, in the cities where the category is being built.

Four guests seated around a polished wooden table set with plates, napkins and glasses in a warm-lit room, a large patterned vase behind them, at a WRE Circle gathering in Mexico City
Real cases, shared with real numbers.

Gatherings

Ciudad de MéxicoMonterreyBuenos AiresBalneário CamboriúBalneário Camboriú

Upcoming

Past

The room at Via Artística Casa na Praia during the WRE Circle breakfast and panel

15 October 2026

Balneário Camboriú

Completed

What we learned: Defending the wellness premium is an operational discipline, not a marketing one.

Read the recap →
The Balneário Camboriú table gathered after the executive dinner at Via Artística Casa na Praia

14 October 2026

Balneário Camboriú

Completed

What we learned: The premium is already there. It only holds if the benefit is real, measured, and told well — otherwise it is wellness washing.

Read the recap →
The Buenos Aires table gathered on the steps of Águila Pabellón at the end of the evening

13 October 2026

Buenos Aires

Completed

What we learned: Wellness rarely loses on conviction. It loses at the budget review, when no one can put a number beside it.

Read the recap →
WRE Circle members gathered on a Monterrey terrace with the mountains behind them

23 September 2026

Monterrey

Completed

What we learned: Developers want a clear business case: measure the value of wellness and take it beyond luxury.

Read the recap →
Wide view of members around the round table at the inaugural WRE Circle gathering in Mexico City

24 March 2026

Ciudad de México

Completed

What we learned: Most of life is spent indoors, so air, light, acoustics, and materials shape both health and asset value.

Read the recap →

Founders

Portrait of Janera Soerel, Co-Founder of WRE Circle

Janera Soerel

Co-Founder

CEO of The Healthy Space and former Head of Latin America for the International WELL Building Institute.

Portrait of Alfredo Carvajal, Co-Founder of WRE Circle

Alfredo Carvajal

Co-Founder

CEO of Grupo Lonvida and Founder of Alma Hospitality.

About the Circle →

Press

Community · Trust · Value

WRE Circle members together after the Monterrey dinner
Monterrey