Global Industry Leaders

We are the ecosystem builders and host exclusive, immersive gatherings that unite developers, investors, and professionals with innovative solutions. Together we will shape the future of wellness real estate in residential, hospitality, and retail. Our mission is to co-create the definitive guide for implementing wellness strategies that are scalable and profitable.

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Janera Soerel

Founder

Janera Soerel leads the strategy and direction of this market-shaping partnership. As Head of Latin America at IWBI and a WELL Faculty, she drives market development at the intersection of wellness, real estate, and capital—helping investors and developers unlock differentiated value, stronger performance, and long-term returns. A globally experienced entrepreneur, she builds markets that scale. LinkedIn.

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Alfredo Carvajal

Founder

A global authority on the convergence of hospitality, wellness, and real estate, Alfredo Carvajal drives asset value through experience. Leveraging executive roles at Delos and WTS International, he transforms properties into high-performing wellness destinations. He currently leads the longevity inn, defining the future of healthy, experiential living. LinkedIn.

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